As Jorded launches, we remind ourselves why

Getting to this point has been a looong journey. We were one of those companies that got caught up in the pandemic, having started working actively on Jorded just a few months before most of the world went into lockdown. But we stuck with it, and now we've finally launched!

This post both serves as a recognition that we made it and a bit of a celebration. But we also write it to remind ourselves why we've gone on this adventure, lest we don't forget. 

Diana says

I grew up with the notion that clothes were not something that you bought every month and disposed of within a year. There was necessity and intent behind each purchase, and the idea that it was going to be used until worn beyond repair or outgrown. Later on, seduced by fast fashion's prices and abundance, I abandoned this way of thinking and started buying more clothes than one person would be able to wear.

I can’t remember exactly when I became aware of the problems in the fashion industry, but I did. Every other day I would read about brands that burn or destroy their unsold stock, underpaid factory workers or microplastic pollution. And yet, nothing was changing. Big fashion brands aren't taking any real steps to fix this broken system because they profit off of it. Jorded, for me, is about doing something with the anger that this knowledge brings and proving that things can be done differently.

Thomas says

I think we’ve lost track of the fact that businesses exist to serve our needs, and by “our” I mean everyone—not only the far too narrow scope of customers and business owners. A business is a construct that can and must do more than sell stuff.

With climate change more real than ever, I believe it’s time to admit that there are no simple solutions, and for our businesses to take responsibility for as much as they possibly can. That’s what Jorded is about for me. So while the choice wasn’t easy, it felt right from the beginning.

Otilia says

I’ve worked in the textile industry for over 30 years as a textile engineer and I was able to see the changes in the industry first hand. In Eastern Europe the manufacturing industry has been slowly dying. More and more companies moved their business to Asia and now our work and craftsmanship is considered too expensive. It’s also really demoralising for all of the employees to see the items they worked really hard to make massively discounted after 3 months because the season has ended.

So, I joined this company because I would like to see some changes in my industry: good craftsmanship paid properly, clothes that are not meant to be discounted or discarded, new sustainable fabrics. Before this, I had even stopped checking clothes' compositions. This industry has barely had any innovation the past couple of years and I’m hoping we’ll be able to do something about that.